The Partnership Operating System for B2B SaaS
Replace your PRM, payment processor, and manual ops with one platform.
Why Partnership Teams Struggle
Tool Fragmentation
Most partnership teams run on a combination of a PRM, spreadsheets, PayPal, and manual processes. Each tool solves one problem and creates three more.
Payment Processing Chaos
Manual payouts, chasing tax forms, and a 1099 scramble every January. Payment runs take days and still produce errors.
No Partner ROI Visibility
Without a single source of truth connecting your CRM to collected revenue, you cannot prove what the partner program actually generates.
Partners Emailing About Payments
When partners cannot self-serve on deal status or payment visibility, they email you. Every week.
One platform. Everything you need.
A PRM with built-in payments, tax compliance, and revenue intelligence.
Partner Onboarding
Easily onboard new partners with custom applications, shared terms, and multi-user access for cross-functional teams.
CRM Integrations
Keep partners and sales perfectly aligned with real-time, bi-directional, native HubSpot and Salesforce integrations.
Deal Registration
Turn email intros, Slack messages, and referral forms into registered deals automatically.
Flexible Rewards
Create revenue share, SPIFs, and custom incentives that evolve with your partners and drive ongoing performance.
Fully Integrated Payouts
Pay partners in multiple currencies with no manual work. Commission calculations, W-9/W-8BEN collection, payment gating, and 1099 generation included.
Partner Tiers
Define flexible tiers and rules that reward growth, improve transparency, and align partners with your goals.
Partner Portal
Give partners a branded portal to track the status on deals, access content, and collaborate with your team in real time.
Partner Directory
Search and segment your ecosystem with an AI-powered directory that builds profiles and surfaces performance insights. Track leads sent to your partners and let prospects submit requests directly from the directory.
From fragmented to unified
6 separate tools and processes
PRM + payments + tax compliance + revenue intelligence
One platform. One price. One place.
Works with your stack
Native integrations with the tools your team already uses. No middleware, no Zapier.
Teams that made the switch
“Replaced three separate tools with Lasso and finally have one place to manage partners, run payouts, and see revenue attribution.”
“Lasso gives our partners a portal they actually use and our team automated payouts we can trust. No more spreadsheet reconciliation.”
“We went from manual commission runs taking half a day to Lasso handling everything automatically. Our partners notice the difference.”
“Lasso let us launch a proper partner program without hiring someone just to manage it. The portal, payouts, and tax forms all just work.”